A conversation with Luca Boni

Luca Boni, born in 1991 in Johannesburg, South Africa, with Italian heritage, has been drawing passionately since childhood. After studying 3D animation, he began working as a designer and illustrator in 2014. Over the years, he has developed a distinctive style, honed through years of constant painting and drawing, and has gone onto contribute iconography to various projects within the entertainment annd advertising industry. Luca’s primary works are painted digitally using Photoshop.

The Meme as Masterpiece: Luca Boni’s Painted Pepes

In an era where the boundaries of art are continually challenged and redefined, Luca Boni’s latest collection emerges as a daring exploration of the intersection between high culture and digital ephemera. His focus on Pepe the Frog, an icon of internet meme culture, is not a casual choice but a deliberate engagement with one of the most pervasive and paradoxical symbols of our age. Through his transformative approach, Boni elevates Pepe from its origins as a digital doodle to a painted archetype, igniting conversations about art, identity, and the democratization of cultural symbols.